5 Powerful Push Notification Marketing Strategies You Probably Aren’t Using

Push notifications have become a common phenomenon for everyone with a smartphone, smartwatch or computer. You don’t need to know about them to receive one. If you are connected to the internet, you will receive a push notification every other minute from one of the apps installed on your smartphone or through a website browser.

However, despite this prominence, superior ability to penetrate a deeper section, and grander options for personalization, some marketers don’t get the precise ROI. Their investments on luxurious push notification services fail to even make up for the service rentals.

For instance, consider the following push alert screaming out an overwhelming deal on the Men’s fashion.

Now, if this limited time offer comes at the stroke of midnight, answer the following questions related to this particular event:

• How many people do you think would actually see this alert at the right time?
• How many do you think would be interested in checking it out when it’s clearly interrupting their good night sleep?
• What about those subscribers who have blocked notifications on mobile but have them allowed on computer browsers?

That’s the nucleus of the matter. If we see how push notifications work, despite having quite tempting and great deals, many of them fail to get the deserving attention. Either they don’t make it on time, or don’t get delivered to the right device. This notification clearly deserves immediate action, but due to wrong timing, it fails to get that attention, not only on mobile phones but also on computer web browsers.

You must understand that, if people have opted-in to receive the notifications, they are actually interested in what you offer. You have to plan a little to make things, rightly timed, relevant to specific people, and finally get those relevant things delivered to the appropriate people only.

This article will discuss examples of this in practice as well as several push notification marketing strategies that many marketers aren’t using. By missing these strategies, they are missing the array of opportunities that push marketing holds.

1. You are not planning for getting opt-ins

This is how push notifications work. You cannot deliver push messages unless users subscribe to them from your website or mobile app. Specifically, for website-based web push notifications, you need to ask every visitor to subscribe to your alerts.

Luckily, Android users subscribe to app-based push alerts by default when they install an app. However, iOS apps don’t get this liberty. They need to manually ask every user right after the app-install to subscribe to the alerts.

Now here is the thing:

• Despite subscribing to your push alerts by default, the Android app users can easily unsubscribe whenever they want.
• The iOS users can do the same, even after manual opt-in post-app-install, and
• Same goes for web push notifications subscribers.

It’s not easy to get opt-ins, and more complex is retaining the subscribers.

You need a plan of action that does not only entice the users to opt-in but also encourages them to stay subscribed. The only way to do that is getting opt-ins from a relevant audience.

How do you get opt-ins?

Except for app-based Android push notifications, it is very tricky to get opt-ins. A marketer with some beginner-level knowledge would simply choose to trigger the following boxes to get the opt-in:

However, if you are not a rookie, you would know that people don’t want notifications. They want information. The more they are informed of the consequences of making a choice, the more they would be encouraged to opt-in or opt-out, based on their comprehension of the choices.

If you are merely asking – “XYZ wants to send you notifications- Block or Allow”, it’s purely based on luck to get the opt-in. A notification could be anything. It could be a piece of relevant information or not relevant at all.

The best way to do this is customizing an opt-in box to make it as informative as possible. While designing the box, make sure that it is informing the potential subscriber about the consequences of making each of the two choices. Explain to them about the type of information they would receive if they allow the same.

See this opt-in box for a blog that posts regular health tips:

It offers a clear comprehension of what users would get after opting-in and what they would miss if they block the same. This tweak is not limited to health tips, depending on your domain, you can come up with many such fancy opt-in box ideas.

For example, if you own a webshop, one of the best eCommerce marketing ideas would be sending transactional as well as engagement push notifications. Inform your users about this with a notification alert like this:

Text: “We keep our users posted about latest offers and purchase details through push notifications”

Choices: “Keep me informed”; “Not Required”

Bottom line: This tweak is so fundamental that a majority of marketers miss it, considering as not very crucial. In fact, while writing this point, I was looking for some websites to show you guys as an example, but hardly found one. Most of the websites are still stuck with the generic opt-in boxes.

In other words, it is the best opportunity to make your notifications unique and stand out from the rest.

2. You are not planning for preference and behavior-based notifications

Many marketers track in-app behaviors of the users to trigger corresponding alerts. No doubt behavior-based triggering is crucial and it helps you to automate the notifications without manual intervention. However, sometimes, these automatically triggered alerts get insanely frequent. Moreover, they are one-sided in nature – from a business point of view. Mostly, they surprise the users.

Behavioral targeting is decisive for re-marketing and app-engagement goals but not as efficient when you rely entirely on them for all categories of information. In a survey by Localytics, 58% of people said that behavior-based notifications are harassing, annoying and make them feel nervous. On the other hand, 49% admitted that preference-based alerts are useful and they caused them to use an app more.

The bottom line is, if you are entirely relying on automated push alerts, 58% of your push alerts are likely being ignored by your subscribers. Push notifications favor markers only when they let the users make an informed choice. Right from the opt-in box to the extent of having a choice about which notification to receive makes your notifications relevant and less-intrusive.

For Instance, a user chooses to discontinue watching a movie on Netflix, as he or she did not like it. Now if Netflix sends its popular “resume watching “notification to this user it would only irritate him/her. The automation cannot judge if the movie session was interrupted because of circumstances or willingly discontinued due to disliking.

The gist is, stop over utilizing behavior-based alerts and give some attention to preference-based alerts too. Let your subscribers have control of what type of alerts they want to receive and what to block. For example, if you are a news app, you can let your users select the categories or topics of notification they wish to stay informed about. Eg- sports, politics, science, or anything else.

See how Facebook gives in-app options to let users choose which notification to receive and which to block. Doing so encourages users to stop receiving certain notifications without blocking the whole Facebook alerts in one go.

3. You are not planning for geo-fencing with push notifications

Location-based alerts are the next most popular category after preference-based notifications. The problem is, not every business is suitable for utilizing them. However, if you think there is any chance of deploying these alerts with your business, go for it.

Traditionally, marketers believe that geo-fencing is applicable only when your business is available in physical locations. For example, you might geo-fence your physical retail store and trigger offers and discounts to every subscriber entered in the fenced area.

However, in my opinion, even a business without physical establishments can equally utilize geo-fencing to engage their users. You just have to consider two things:

• Use geo sensing to track the real-time location of the subscribers to send alerts relevant to people in that particular location only.
• Use geo-fencing of popular physical areas to send relevant alerts to engage the users and boost app retention.

This is how Uber utilizes the first case to send location-based offers in only the areas where they are applicable. This also helps them to avoid irritating users with irrelevant alerts. Just imagine the scene if this offer was meant for users in New York, but would have been also sent to Uber users in London.

Image Source

Now, see this amazing example of how a travel app geo-fences an Airport without having a physical outlet there. It is engaging this particular user with a piece of important information. Would this user want to block the notifications like this?

Image Source

4. You are not planning for the best time to trigger marketing alerts

Push marketing is not just about delivering alerts but also aimed at encouraging conversions or engagement-oriented actions. If not timed properly, readers may simply see your alert and clear them out from the notification board without acting on it.

We talked about this at the very beginning of the article. We saw how a wrongly timed notification is of no use. They don’t bring any action and return on your investment. To make sure they are doing what they are meant to, it is crucial to trigger them at a perfect time and in perfect frequency.

The perfect time to trigger

You might have users from different time-zones. Based on each time-zone, different users engage with your alerts at different times. So the first thing you need to consider is the time-zones of your subscribers. Hence, do not just trigger a single alert to all of your subscribers.

Second, even if the users fall under the same time-zone, you must consider the correct time-frame. For example, triggering a notification at mid-night will not perform as well as the same notification would have performed in the daytime.

Third, different types of notifications are meant to be sent in different time-frames. For example, if you are a blogger who posts daily articles on health topics, you might want to engage your readers with daily health tips. The perfect time to send such alerts is the morning time when people love reading news and other stuff. Same goes for a news and beauty tips app.

Fourth, bombardment of frequent notifications is likewise not a bright idea. Make sure to keep a substantial time-gap between two notifications to give your users enough time for thinking and reacting on your previous alerts. Irritating them with insanely frequent alerts will only encourage aggressive opt-outs.

Bottom line: These things should be understood and don’t demand hardcore stats to prove the best time-frames to send relevant alerts. However, on the marketing land blog, they have posted one detailed article about research from Localytics on the ‘best time to send push notifications’. You can check it out.

5. You are not doing audience research and segmenting subscribers

To make your notification perform exceptionally, relevancy is the key to success. And the best way to do that is by segmenting subscribers in distinctive groups based on certain aspects. You can create groups on the grounds of:

• Time zones
• Geo-location in real-time
• Purchase history
• Browsing behavior
• Browser type: Chrome, Safari, Firefox etc.
• Device type: Desktop web browsers, mobile browsers, mobile apps, TV apps etc.
• Traffic source: Direct or Referred traffic
• Visitor’s type: Frequent or inactive

You can target users on different types of devices with different push notifications too:

• Send in-app alerts to app users
• Trigger web push alerts to both Mobile and Desktop users
• Target Chrome users with dedicated buttons, which are available only in Chrome push notifications

You can also segment users based on the type of notifications to feed them information such as:

• Live scores
• A news flash
• Price drop of a product
• Weather forecast
• Change in flight schedule
• New Episode uploaded etc.

Ultimately, you can even set different frequencies of alerts for every kind. For example:

• You can send news alerts more frequently than a discount alert.
• You can fix a time to send daily news, health tips, or blog post alerts.
• You can segment certain alerts, which can be sent at any time of the day or night. For example, an alert for product shipment status, or an alert for deductions from their digital wallet. These are transactional alerts and should be delivered in real-time.

Wrapping up

Be it a transactional, engagement, behavioral, preference, or location-based alert, users appreciate the information that is relevant and interesting for them.

Always get to know your audience, understand their pain points, and trigger notifications that offer them a solution.

Get a push notifications software that allows you to do the stuff mentioned in this article. Doing so actively involves understanding what users want to see and what is meaningful to them.

Ultimately, it should be something that binds utility for the users with your marketing goals. This is how push notifications work.

Guest author: Marry Ann is a branding consultant for PushMaze, a service that lets you send trackable push notifications for users. She mainly passionate about building brands in all aspect of online marketing. Find her on Quora, Twitter orLinkedIn

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How to Write Headlines That Get Your Brand What It Wants [Checklist]

Counting headlines is an antiquated skill. But the sentiment should live on: Writing a headline that best fits its environment is what makes it great. Follow this checklist for headlines that work for your audience and your brand. Continue reading →

The post How to Write Headlines That Get Your Brand What It Wants [Checklist] appeared first on Content Marketing Institute.

The Benefits of Cloud-hosted Log Management

Your application isn’t working the way it should. The first thing you’ll want to see in such an instance is the whole bunch of application logs. The two worst issues that can face a developer at such a time are to either lack the logs or to lack a means by which they can access the logs quickly. The problem with localized logging is that it just happens on your own workstation. You may want to, from time to time, access logs from a workstation other than your own or server. That’s where a cloud-hosted log management solution comes in.

The Problems With Local Logs

Usually, your applications are saved on disk drives where you developed them. The problem is that you will often have an application that runs on a lot more than one machine. Usually, it runs on many different servers, and each of those servers will do its own logging. You will find some common issues with such logs:

-These logs are harder to access because they stretch across many different servers and sometimes many different applications, some of which are still in production

-It can be hard to find the correlation between different log statements when you want to find the ones that relate to the particular transaction you are dealing with

-It might be hard for you to search through the logs to find the data which you are looking for

-The logs may not be stored on your disk permanently but may be there for a limited time

-If you want to archive the logs for the long term, you will have to find a way to get them from the server

A cloud-hosted log management solution should be able to solve all of these problems while offering many more features. There are several benefits to working with a cloud logging service.

The Benefits of Cloud Logging

1. Searching Logs Becomes Easier
If you’ve ever tried to search log data, then you know how difficult it can get. Log data is unstructured, and plenty of useful metadata is not included in the log data. When you contract the services of a cloud logging service you get plenty of additional information in the log files, including such things as the logging level, web request details, thread hash, transaction ID, application logging, application name, environment, server name and so on. It is easy to search through all of these fields, which makes it even easier to find the kind of information you are seeking.

2. Logs Become Structured
This is a direct cause of being able to search the logs easier. When you use a cloud logging service, you can log additional data from your program code, which can be added as custom fields in log data, and you can search them after that. You could add client IDs to log actions and events that occur on the client side and many other things.

3. It’s Easier to Monitor Logs

When you contract a cloud logging service, you get all of your logs in one place. Having them in a centralized location not only makes it easier to search through the logs but also makes it easier to analyze them and find correlations between logs from different servers and applications.

Ultimately, logs are supposed to be used to give you insight into the performance of your system or application. You want to be able to perform a comprehensive analysis of the log data so that you can see little connections that will tell you even more about what is right and wrong with your system. Errors that pop up in one area may have a direct or indirect connection to errors that pop up in another seemingly unrelated area. You won’t know what that potential connection is if you don’t log your data.

4. You Track Errors in Your Application

It’s important to track all of the errors that are logged by your application. These are usually the first place to look when you want to find out what is going wrong with your application. Whether they are null references, database timeouts or whatever kind of error, they are important when it comes to finding out what is wrong with your system.

A cloud logging system will alert of all errors logged by your system and provide comprehensive reports of the same. You will know the first instance of the errors, the frequencies of their occurrences and much more. You won’t be able to know any of that by looking at the simple text files generated by your local logs.

Original post: The Benefits of Cloud-hosted Log Management

This post is courtesy of: https://www.dailyblogtips.com

Digital Adoption 101: How To Reach Digital Marketing Nirvana With Your Business

If your business doesn’t adapt to the changes within its own industry, it’s destined to fail.

This is something we continue to see time and time again with offline businesses, that never fully make the move to online. For both B2B and B2C businesses, it’s important to make sure you aren’t just changing with industry trends and technology, but also making sure these advancements are working for you as well.

One clear observation that businesses of all types should be focusing their efforts on, is the automation of everyday tasks.

When this is done correctly, it’s almost like a ‘nirvana’ feeling for your business. However, there is actually a term for when digital tools are being used as intended and to their fullest extent – which is called ‘digital adoption‘.

With more businesses relying on automation and marketing tools to run their day to day operations, isn’t it time you did the same?

Before we get started…

If you want to reach digital nirvana with your business, you need to first know what it is and how to get there. In short, it’s the ability to look at your business and know that everything is running at max optimization and potential. This can be through marketing, lead generation, email marketing, and/or a conversion basis.

A perfect example of this would be if we were to look at our mobile devices. As bloggers, entrepreneurs and fans of technology, we pretty much use our mobile devices for everything. However, if you were to hand that same mobile device to your grandparents, they would likely just use it to make phone calls – and also probably be quite confused in the process.

From the grandparents perspective, this is the complete option of digital adoption. As a business owner or brand, you want to be using all of your technology and automation for everything it’s been created for.

While this is a very simplistic and minor example, the difference between having complete digital adoption for an enterprise level business could be the difference between several hundreds of millions of dollars.

Examples of how brands are utilizing digital adoption today

Every business wants to have the highest profit margins, productivity levels, and lowest costs, but it takes a lot of work to get there. Even if you are using the best automation and time-saving tools out there, they might not be getting used to their fullest potential or seamlessly across all platforms.

As reported by Business.com, every business has the potential to improve in all of these areas, as long as they have the following focus points in place.

1. Digital adoption training is flexible and personalized.
2. Digital adoption is a clear competitive advantage.
3. Digital adoption supports a wider audience base.
4. Digital adoption supports accelerated growth.

With all of these now in mind, we can take a look at some of the many businesses who are winning on a daily basis, thanks to the time, money, and focus they have put into the digital adoption efforts.

Amazon is always evolving

Amazon has completely changed the way shopping takes place in the world today. Not only have they knocked out thousands of retail businesses along the way, but they’ve also continued to master their business and learn from the failing competition as well.

What seems like a B2C business to the average person, is actually fully catering to the needs of B2B as well. This is both through their shopping portal at Amazon.com, and through their other wide range of services like Amazon AWS and more. Daily features and data management of Amazon include free shipping, Prime subscriptions, shared payment methods, discounts, tax payments on purchasing and much more.

With hundreds of millions of products being ordered, paid for, and shipped, Amazon must absolutely have digital adoption running through their business at all times. In fact, their business is now more automated and computer/robot driven than ever before.

Without digital adoption in place for a business the size of Amazon, their day-to-day operations and growth would simply not be attainable.

McDonald’s makes winning online/offline formula

When you look at a company like Amazon, it’s no surprise that they are using technology and automation to make a big difference. You might not think the same when seeing a localized retail-focused business like McDonald’s, but they most certainly do.

McDonald’s has been one of the most successful businesses in the world over the past century, but if they were to relax and only focus on their ‘offline’ business, they would likely fail like SEARS and Toys ‘R’ Us, who never fully took advantage of what the internet and personalized data had to offer.

A perfect example of this can be seen in consumer behavior. McDonald’s is well-known for its golden arches, drive-throughs, and getting your food pretty fast. Their menu is also small, which makes the decision process easy and fast. To speed this process up even faster, McDonald’s started to implement kiosks into their locations back in 2015.

This ultimately leads to an increase in orders, lowering employee costs and usage, and also provides the company with valuable customer behavior analytics as well.

As noted by Datum Strategy, all of this proved quite useful when McDonald’s ran a Super Bowl commercial in 2015, while also using social media to offer giveaways to their audience of customers. Being able to manage and measure the audience behavior, actions, and orders at stores while all of this was taking place was extremely important.

The effort drew over 1.2 million retweets and was just another proven example of digital adoption at it’s finest.

Under Armour fights for prime position

If you are going to jump into a competitive industry and fight for your place alongside the ranks of companies like Nike, Reebok, and Champion – you better be good at whatever it is you have to offer! Of course, it also doesn’t hurt to have Steph Curry as your brand ambassador.

It seems like just a few years ago, not many people were aware of Under Armour and what they had to offer. What’s another ‘fitness’ type of company to offer that hasn’t been done and recycled a million times over? “Connected Fitness” is the answer.

Jump forward to today, and Under Armour is now the world’s largest digital health and fitness company.

How did that happen? Digital adoption of course.

While other brands were selling shirts, shorts, and shoes, Under Armour was working on a platform that allowed them to track, analyze, and share personal health data with their customers right through their mobile devices.

This isn’t just about user stats and offering something new, it also helped Under Armour to discover new industry trends before the competition, and even before they knew what they were looking at! A perfect example of this is how the company is based in Baltimore, yet they were able to recognize a walking trend that started in Australia – all the way across the world.

Through the use of innovative technology and seamlessly integrating digital adoption into their business, Under Armour has been able to beat out the competition and launch localized marketing campaigns based on their customer stats and behaviors.

Look to the leaders of today, for the answers of tomorrow

It’s easy to look at some of the biggest brand names and businesses in the world today for innovation. After all, they seem to have an endless amount of money and resources to advance technology and get work done.

However, these same business trends can be adopted by bloggers, entrepreneurs, and brands of all sizes. You might not be working with customer data at the scale of Under Armour, or have the massive volume of orders that Amazon deals with on an hourly basis, but you are still likely working with both of these components.

Take a moment to pick from any of your favorite entrepreneurs or technology gurus and see how they have transformed the world we live in today. Jeff Bezos changed the way we shop with Amazon. Steve Jobs brought innovation to the world with Apple. And Elon Musk is changing global and outer-space travel and transportation for all of us.

The common theme among all of these entrepreneurs is that they’ve continually pushed the envelope and inspired others to do the same.

Don’t just look at these brands and leaders as mentors and organizations that have changed the world and got rich in the process. Instead, look to them as inspirational examples and for ideas on how you can implement similar methods into your own brand, business, and personal goals.

Guest author: Zac Johnson is a world-renowned blogger and entrepreneur with nearly 20 years of experience in the online marketing space and has helped his readers generate millions of dollars online. He shares his story and guidance at ZacJohnson.com

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Step-by-Step Planning for Well-Timed Content Marketing Campaigns

Timing content marketing to a special day often is a good idea. You catch the peak of the interest in a topic and amplify your content assets in a more effective way. But how do you organize and scale the process? Use these five tools. Continue reading →

The post Step-by-Step Planning for Well-Timed Content Marketing Campaigns appeared first on Content Marketing Institute.

The Top 13 SEO Trends Gaining Popularity In 2019

As 2019 kicks into gear, it’s time to consider what will change in the digital marketing ecosystem this year and how it will affect you.

Given that the digital marketing domain is constantly getting revamped with social media, SEO, content marketing, and PPC as the major players – it’s hard to keep up with all of the changes.

So, if you are anxious to know what is in store for you with SEO in 2019, here are 13 trends to be aware of.

1. AI – The buzzword taking the SEO landscape by storm

First in the list of interesting SEO trends that will emerge in 2019 is linked to the path-breaking concept called Artificial Intelligence (AI).

AI is expected to revolutionize the way in which internet users conduct online research using keywords. AI will dictate the future of SEO by providing a number of personalized experiences teamed with automation. Automation is expected to come in as an important element to save time in digital marketing, in addition to introducing the concept of Machine Learning.

Through Machine Learning, digital marketers can automate a number of everyday SEO tasks like reporting and data analysis. Thus Machine Learning will be able to improve the abilities of SEO so that it can yield efficient and quick responses to online searches.

Since AI, in the recent past, has been enjoying an all-pervading presence in the world of business, SEO experts are expected to step up their approaches to be in sync with the new format of searching and browsing the internet.

2. Voice Search to gain further patronage

Drifting away from typing keywords in the address bars of search engines, 2019 is expected to wake up to the popularity of voice search.

Voice search will soon become the order of the day, posing a major challenge to SEO experts. It is common for voice queries to be entirely different from the ones that are keyed into the search bars of browsers. It is for this reason SEO specialists are urged to come up with results based on the long-tail keyword queries recited by internet surfers as part of the voice search string.

Research suggests that by 2020, voice search will account for close to 50% of the total number of searches. In line with this data point, it will definitely surprise you when you are told that about 40% of adults are already using voice search over normal keyed-in searches. This trend calls for SEO’s to think and speak the language of their online audience to come up with matching voice search strings.

3. Visual Search offering an exciting way to find information

Image Source: Google

When you hear of Voice Search, you should not be surprised if you hear something like Visual Search. Visual Search is the new-age concept to conduct a search through images and data gathered from a camera.

As this concept catches up, the day will come when users click a picture of an object on their phone and upload the image to the browser. They can then say that they want the article which is featured in the image and will order it online. This is expected to happen in 2019.

4. Search Intent and Code Optimization to strongly impact performance

Gone are the days when keywords used to be the most important elements for websites. Time is ripe for SEO to show up results based on the intention of the online audience. By 2019, the world of the internet will attach greater importance to the intentions of the user when compared to the keyed-in text in the search bar.

In view of this development, it becomes very important for SEO specialists to conduct extensive research to show important information to users. They should be able to display information that the audience themselves would not have asked for. Such a move can boost customer engagement while also improving search engine rankings.

Given that technology is already simplifying the way in which a search query is interpreted, SEO experts are expected to be in sync with this development. They are expected to be innovative so as to come up with web content that will not only serve the specific needs of users but also offer unsolicited product/service advice to users. This way, the future of SEO will revolve around optimizing the code with specific terms like ‘When’, ‘Where’, ‘Why’ and ‘How’ so as to provide matching results for what the audience is actually looking for.

5. HTTPs will remain important

The concern for web security has gained a lot of attention since Google started labeling non-HTTPS sites as ‘Not Secure’ from July 2018.

In 2019, the need for an SSL certificate (HTTPS) will remain the same for every website in order to enjoy credibility, high-level security as well as better rankings. Both now and in the future, Google will continue showing ‘Not Secure’ warnings for non-HTTPs sites, so more people are adopting it to gain the trust of their customers as well as to improve their rankings.

All those websites that want to improve their search engine rankings should, therefore, rely on at least a basic SSL certificate such as Comodo SSL as an effective and affordable means to secure the crucial data of online customers.

6. UX will call the shots

User Experience (UX) is expected to become a crucial element of SEO in 2019. With umpteen changes taking place in the domain of Google rankings, Google will start attaching higher rankings to links that deliver user-centric and personalized search results. That means that eCommerce stores will have to concentrate on delivering a higher level of user experience if they want to maintain their search position.

It is only through a superior user experience that visitors will patronize sites. It is for this reason that websites with a better user engagement factor will be preferred over the ones which are abandoned by visitors within seconds of viewing the home page.

7. AR and VR becoming commonplace

Google’s organic search algorithms will witness a significant change prompted by Augmented Reality (AR) and Virtual Reality (VR). These two modern technologies are all set to alter the manner in which links are built, leads are generated and how users engage with compelling content. With AR and VR gaining ground, it is up to content creators to tap into their potential.

With AR and VR catching up, it will not take long for Google to slightly alter its algorithm. The day is not far when Google will come up with an exclusive VR/AR search engine section just like the Google images that are currently being displayed.

8. Video content getting more prominent

Given the affinity of the online audience towards videos, it comes as a wise move to plug-in interesting and informative videos on your web pages. This common practice is expected to continue in 2019 as well. Statistics suggest that videos have the power to increase user engagement by a stunning 80% when compared to simple text or audio clips.

With so much in favor of video content when compared to text content, 2019 will see search engine algorithms crawl audio-visual (AV) content directly avoiding the crawling of exclusive text content surrounding the video.

9. Blockchain to be teamed with SEO

Blockchain and SEO seem to be two completely different strategies. If you are wondering about the commonalities between these two, you need to read this section further. For all you know, blockchain is about transacting in cryptocurrencies, also called digital coins. On face value, the blockchain concept simply involves buying and selling of digital coins. However, this concept has a background story to it.

Blockchain does not involve any sort of regulatory sanctions from authoritative 3^rd parties like banks and financial institutions. The transfer of cryptocurrency happens through a secured network consisting of bits of information called blocks. However, this transfer can be successful only after completing the validation process of both the buyer and the seller. Once the validation is complete, the digital money can be transferred from the real seller to a genuine buyer.

If you have to link blockchain to SEO, you should imagine the transactions of digital coins as Google Docs. A blockchain can be set to record any type of information just as in a Google Docs spreadsheet. Once this information is recorded, it is made fool-proof for the general public to access it without any hassles.

Coming to the world of the internet, you have the intermediaries called Search Engines that transmit data from various websites to users. With blockchain, the absence of middlemen who can tamper the stored information does not exist. This paves the way for genuine and safe transactions, demonstrating an advanced level of transparency that can be enjoyed exclusively by real users. Such a move can build trust amongst internet users, weeding out false users. It is in this way that blockchain is expected to play an important role in SEO to counter the occurrences of online fraud.

10. Mobile-First Index to dictate the health of your website

With more and more users relying on smartphones to browse the internet, it becomes necessary to cater to the browsing needs of this ever-expanding pool of customers and users. This sets the stage for the next important SEO trend of 2019 which comes in the form of Mobile-First Indexing.

For all those who are wondering what this index is all about, it is nothing but a measure of how well your blog or website is optimized so that a superior mobile version is delivered. Google is expected to measure the optimization of your blog/site on mobiles. It will check the extent to which your web content meets the mobile display standards.

That means that this year all blogs and sites will be ranked by Google based on the Mobile-First Index. Additionally, Google will attach numbers to important factors like formatting, the speed with which your site loads on mobile and the width of the mobile content. Based on the results, Google will come up with a health report for your mobile-driven online content.

11. Web content still reigns as the undisputable king

The commonly-used maxim in the field of digital marketing is ‘Content is King’. Given that the success of an eCommerce business relies majorly on the quality of web content, only those eCommerce sites that show up compelling and informative content will be in a strong position.

When one says that ‘Content is King’, it is not about pasting lengthy blog posts on your web pages. It is all about showing up relevant and factual information that primarily satisfies the intent of the user. Content also deals with hyperlinking your online information with external links that further explain a particular topic so that more and more visitors visit your site.

The same scenario is expected to continue in 2019 as far as web content is concerned. Now, the utmost importance will be given to the reputation of the content creator. Google, in 2019 is expected to check not only the online reputation of content creators but also the status of the website in general.

Ranking authors will soon become the order of the day by which Google aims to penalize sites which propagate fake news in public. Google can also take corrective action against sites with sub-standard content.

12. E-A-T to strengthen its impact on SEO

The concept of E-A-T (Expertise, Authority, and Trustworthiness) is expected to make its strong presence felt in SEO by 2019. These 3 elements are looked upon as the crucial elements to a quality website and the characteristics of a content creator.

Expertise is a measure of the knowledge and experience of the content creator in churning out quality content. Authority signifies whether the content creator has identified his/her niche and whether he/she is operating as a subject-matter expert in the chosen field. Trustworthiness is a trait that speaks for itself. Under this head, content creators are expected to show up only accurate and trustworthy information to users.

This means all websites should demonstrate these 3 essential factors related to online content. Notwithstanding the fact that churning out web content is an art by itself, websites which meet the E-A-T specification will perform better when compared to those that do not satisfy these criteria.

13. The human element from social media will play a part

Modern-day websites are expected to attach greater importance on the human element linked to searching. As an extension to this paradigm shift, Google is expected to give social media a top priority.

No longer will search engines be the be-all and end-all of your internet search. By 2019, the time will be right for experimental and humanly-aligned web content to find its place on various social media platforms. And once this happens, Google will start indexing all such social channels, in addition to ranking them on search engines. Such a development will definitely impact SEO in a big way.

Closing thoughts

The above-described 13 SEO trends that will catch up in 2019 demand one important thing from SEO specialists. And that is to have a well-planned SEO strategy so as to be in line with these upcoming trends. Such a strategy will enable SEO specialists to provide better search results to users. Hence, to make the most of these upcoming developments, SEOs in 2019 should be on their toes.

Guest author: James Shaw is a digital marketing expert. He is in the field of SEO since 2012. In his spare time, he likes to write SEO-based content that helps users know what is going on in the field of SEO and boost their website presence in search engines.

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How to Use Twitter to Connect for Link-Building

How can you pitch a high-quality article in 280 characters? You probably can’t. The real question is, “How can you use Twitter to build authentic relationships with journalists, writers, and editors?” Read on for the answer. Continue reading →

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How to Take a Great Title and Twist it to Suit Your Blog

You already know how crucial it is to give your blog posts a great title.

After all, the title might well be the only thing a reader sees before deciding whether or not to read your whole post.

But how can you go about crafting a title that really works?

One simple way, especially when you’re starting out, is to borrow from other bloggers.

Is it OK to Use Someone Else’s Title?

While I’d never recommend copying someone’s title word for word, it’s fine to use their title as a template for inspiration: we’ll be looking at exactly how to do that in just a moment.
There’s no copyright on titles, plus most great title formulas are used again and again by many different blogs – so there’s a good chance that whoever you’ve borrowed the title from borrowed it from someone else first.

How to Twist a Title to Suit Your Blog

Here are three great titles taken from different niches. We’re going to look at how to “twist” these to work on very different blogs:

Title #1: No, Content Marketing Is Not a ‘Soft Skill’ (Sonia Simone, Copyblogger)

Title #2: Can’t Pick a Niche? There’s Another Way (Nathalie Lussier, NathalieLussier.com)

Title #3: 6 Ways the Hardback Momentum Planner Can Improve Your Productivity (Charlie Gilkey, Productive Flourishing)

All of these titles are attention-grabbing in different ways. Let’s take a closer look:

Title #1: No, Content Marketing Is Not a ‘Soft Skill’

This title creates some instant intrigue. It’s got a slightly confrontational tone – it’s essentially saying “what you’ve been told is wrong.”

The basic structure of this title is:

No, ____________ Is Not (a) ‘__________’

You could easily create a twist on it to fit your own blog or niche.

For instance:
-No, Leaving Your Baby to Cry it Out Is Not ‘Harmless’ (for a baby/parenting blog)
-No, Guest Posting Is Not ‘Over’ (for a blogging/online marketing blog)
-No, Your Procrastination Is Not ‘Inevitable’ (for a time management/self-improvement blog)

Title #2: Can’t Pick a Niche? There’s Another Way

Again, this title instantly gets the reader interested. It poses a problem they’ve been having – probably a big one – and promises a different way (that, by implication, they probably haven’t thought of).

The basic structure of this title is:

Can’t _____________? There’s Another Way

Here are some ways you could twist it to suit different blogs and niches:

-Can’t Agree on a Baby Name? There’s Another Way (for a baby/parenting blog)
-Can’t Get to Grips with SEO? There’s Another Way (for a blogging/online marketing blog)
-Can’t Get Up Early? There’s Another Way (for a time management/self-improvement blog)

Title #3: 6 Ways the Hardback Momentum Planner Can Improve Your Productivity

I chose this as it’s a solid example of a title that works well for a marketing post (a type of content that can be particularly tricky to make engaging).

The basic structure of this title is:

X Ways (the) ________________ Can Improve Your _______________

Here are some ways you could change that title to fit different blogs and niches:

-3 Ways the New Parents’ Online Conference Can Improve Your Parenting (for a baby/parenting blog)
-7 Ways that Our New Plugin Can Improve Your Blog (for a blogging/online marketing blog)
-4 Ways the Time Hackers Facebook Group Can Improve Your Life (for a time management / self-improvement blog)

I’m sure by now, you’re getting the idea! Just take a look through your email inbox for blog post titles (you can do this with email newsletter subject lines too). What catches your eye? How could you use a similar title on your own blog?

If you need a few titles to practice with, have a go at “twisting” some of these:

Example #1:
Original title: How to Write Short Sentences and Paragraphs the Right Way (and Why it Matters), Ali Luke, ProBlogger

Template: How to ________________ the Right Way (and Why it Matters)

Example #2:
Original title: How to Protect Your Child from Perfectionism, Lisa Parkes, A Fine Parent

Template: How to Protect _______ from ___________

Example #3:
Original title: My 9 Writing Goals for the New Year, K.M. Weiland, Helping Writers Become Authors

Template: My X _________ Goals for ___________

Example #4:
Original title: It’s Not About You: What Editors Want Writers To Know About Pitching, Elizabeth Spencer, Be a Freelance Blogger

Template: It’s Not About You: What _________ Want _______ To Know About _________

Example #5:
Original title: How to Handle Own Goals, Paul Digiovanni, MichaelHyatt.com

Template: How to Handle __________________

Feel free to share your versions – and any other great title templates you come across – in the comments below.

Until Friday 1st March, former DBT editor Ali Luke’s Blogger’s Guide ebooks are on sale for just $20 (instead of the usual $60) for all four. They offer expert tips on writing great blog posts, becoming a freelance blogger, creating and marketing ebooks, and building a readership for your blog … and come with a bunch of bonuses. Find out more and get your hands on them at a great price here.

Original post: How to Take a Great Title and Twist it to Suit Your Blog

This post is courtesy of: https://www.dailyblogtips.com

5 Powerful Paid Advertising Channels To Use In 2019

Omnichannel advertising is not news anymore.

You probably know by now that advertising through multiple channels gets a better ROI. But where it gets tricky is deciding which channels to spend your advertising budget on.

Almost all paid advertising channels are touted to generate results. Channels like Instagram Ads, Facebook Ads, AdWords, etc. are all super effective.

At least, that’s the word on the street or in the advertising departments of several companies.

And it’s true.

But nonetheless, trends change rapidly in advertising.

Channels that worked last year may have evolved; you need to stay up-to-date to know when they do, so you don’t end up wasting your advertising budget.

So in light of this, here’s an updated list of five paid advertising channels you should use in 2019.

Pro tip: To track the percentage of quality traffic from your advertising channels, use Finteza.

1. Pinterest influencer marketing

Many advertisers have their eyes on Instagram for influencer marketing, and for good reason – Instagram influencers are driving ROI for several brands.

But Pinterest is another powerful advertising channel to consider.

The platform has influencers that reach millions of consumers every day. One of the most popular Pinterest influencers, Paula Coop McCrory, has over 4M followers.

Her profile gets almost 750k viewers every month.

That number of viewers would easily amount to millions of impressions per month.

All these numbers are to drive home a point: Pinterest influencer marketing is a powerful advertising channel.

And Pinterest has made it easier to track your influencer marketing ROI on the platform; they introduced an API last year.

But frankly, you shouldn’t rely only on the analytics platform Pinterest provides. You need a platform that’s totally transparent and has no chance of being biased – your own analytics platform besides Pinterest’s own.

A few months ago, Facebook got sued for inflating reach numbers. Whether that’s true or not, when running ads on platforms (Facebook, Pinterest, etc), you need an unbiased report of your campaigns.

Finteza is one tool that provides you with such reports. It shows you the rate of quality traffic coming from specific campaigns you run:

So while running your Pinterest influencer marketing campaigns, you don’t have to waste valuable time monitoring metrics like bounce rates and time on page of visitors from various referrals to determine traffic quality.

Finteza combines all these metrics and shows you the percentage of traffic quality from your Pinterest (and other channels) campaigns.

2. Advanced Shopping Campaign strategies

As millions of consumers usually start their shopping journeys from Google, product listing ads (aka Shopping campaigns) remain a powerful paid advertising channel in 2019.

Using either desktop or mobile, shoppers will search Google for anything from their dream cars to kitchenware.

You need an advanced Shopping campaign strategy to allow Google to promote your products to its wide-reaching network.

Senior retail search manager at CPC Strategy, Josh Brisco, says it like this:

Building a more sophisticated Shopping campaign strategy helps your products surface more in search results.

Also, building a sophisticated shopping campaign strategy means:

• You’ll keep improving and refreshing your product feed to ensure it tallies with Google’s specifications – as this determines how Google shows your products in search results.
• You watch out for keywords and titles your target consumers are searching for and use them in your product descriptions.
• You’re using high-res pictures and visuals.
• You’re smartly implementing bidding strategies for better revenue.
• You’re adding discounts to products listed on your Shopping campaigns.

In 2019, a more advanced shopping campaign strategy that implements these tips has greater chances of appearing in relevant product searches.

3. Attention-driven affiliate marketing

Affiliate marketing follows the influencer marketing concept: A brand or influencer has your audience’s attention so you pay them to promote your product or service to that audience.

Except that in affiliate marketing, your partners receive a commission or cut; in influencer marketing, your influencer partners receive a lump sum.

However, while 80% of advertisers devote at least 10% of their marketing budgets to affiliate marketing, it’s more important to drive the right type of attention and traffic.

One of the most common downsides of affiliate marketing is how easily it attracts inferior traffic if you’re not doing it properly.

You need to work with affiliates who don’t just have high traffic numbers, but also a great relationship with your target customers.

In other words, you need affiliates who are attracting thousands or millions of your target customers’ attention and not just those attracting attention from everyone and anyone.

4. Event-related contests

When you launch contests, it’s usually a win-win for you and your customers.

They get the chance to win something of value and you get a lot more, usually.

But it becomes more effective when you organize the contest around events like Christmas, New Year, Valentine’s Day, and so on.

These events already put your customers in a festive mood, and if your contest helps foster that mood, they’re more likely to participate.

For example, clothing and home decor retailer Lands’ End, ran a contest during Christmas on their Twitter profile called #SantaForADay. They partnered with influencers – mostly parents –  and asked their followers how the holidays impact their families and other family related questions.

Followers who answered the questions got a chance to win a gift from the retailer.

They created a lot of buzz with people even tagging their friends and family.

With that, Lands’ End got even more free publicity. It’s fun and people enjoy games – no wonder the gamification market is expected to grow to nearly 12 billion in 2021.

With contests, you’re able to tap into the playful side of your customers and get free publicity as they naturally tell more people about it.

5. A 2019 standard word-of-mouth marketing strategy

90% of shoppers believe brand recommendations from their friends.

This implies that if you haven’t been working hard on getting good reviews, ratings, and recommendations, now’s the time to get better at it.

In 2019, an effective word-of-mouth marketing strategy would include:

• A User Generated Content (UGC) tool that smartly collects reviews from customers.
• UGC promotion so more customers will see that your products solve problems.
• Offering users and customers incentives to leave reviews.
• A strategy to amplify UGC that comes from influencers and reputable figures.

That said, your word-of-mouth marketing strategy, regardless of how sophisticated it is, will suffer if consumers refuse to share reviews or their experience with your brand.

To encourage them to share their reviews, many brands use strategies like the following:

• Discounts.
• Freebies.
• Featuring them in a social media post.
• Creating a hashtag to share their experiences.

Once you’re able to find a word-of-mouth marketing strategy that generates reviews on autopilot, you’ll only have to keep monitoring the UGC you’re getting and know how and when to step in if needed.

In the end, religiously track your paid advertising channel results

Again, while all these paid advertising channels are super effective for running campaigns this year, they’re still not a one-size-fits-all key to get your desired revenue.

You need to ensure you’re properly tracking your advertising campaigns and measuring results accordingly.

Again, Finteza is a highly recommended tool. It helps you save time and quickly shows you all the information you need about the quality of traffic coming from your campaigns and the results they bring.’

Guest author: Victor Ijidola is a content marketer/writer for hire, driving leads and sales for B2B and SaaS businesses through content marketing. His work has also been featured on sites like Marketo, NeilPatel.com, and many others.

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5 Types of Video to Add to Your Social Media Marketing

Do you want to refresh your social media marketing? Video is a great way to engage your audience, but it can be difficult to determine what options will work for your brand. Let’s break down five valuable options. Continue reading →

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10 Proven Content Promotion Strategies To Get More Traffic To Your Website

Content is king. Most experienced marketers and successful brands are already vouching for that by developing unique and powerful content marketing campaigns.

Really, there’s no wonder why they do it…

Content marketing costs 62% less than traditional advertising channels and provides 3x as many results in terms of traffic and leads.

Another study from Curata points out that 74% of today’s companies confirm that content marketing is enhancing the quality and increasing the quantity of leads.

Clearly, content promotion strategies are crazily effective and popular in today’s marketplace. Regardless of your business type and industry, you can leverage content to improve your brand’s awareness, develop a solid brand reputation, and eventually increase your leads and sales.

In today’s post, I’m sharing 10 proven content promotion strategies to improve your business’ exposure and performance. Pay attention to the details, learn new tricks, and implement your own twists.

1. Create amazing content for a very specific audience

A successful content marketing campaign demands many things. However, the most crucial aspect you need to consider concerns your target audience. Simply put, you must acknowledge and understand your target audience’s characteristics, mindset, behavior, needs, problems, desires, and habits.

If you are to deliver value, you must know for sure that your content is going to bring something new, something that people can hardly find somewhere else.

Start researching.

Begin with Google Trends. Type a specific keyword (preferably your main keyword), hit the search button, and discover the amount of traffic and engagement your keyword has received over the last years, months, weeks, and days.

Continue with BuzzSumo. This platform helps you discover the most trending content on social media at the moment, as well as micro influencers who you can negotiate promotion services with later.

Lastly, I’d suggest you get familiar with your audience’s thinking by spending time on niche forums. You can use Boardreader (forum search engine) to discover relevant forums based on your specified keywords.

When you’re confident in your knowledge and understanding of what your target customers want to hear, you’ll know for sure that your content development and promotion efforts won’t be in vain.

The next step is to ensure that you’re writing amazing, exceptional, and breathtaking content, which your target audience will absolutely love.

Easier said than done, of course, but never impossible. The easiest way to ensure that your content is above average is to study your competitors’ content. When you want to write a blog post, search for that topic on Google and read the first and most relevant ten blog posts that cover the same topic.

Study each of those articles and gather their PROs and CONs, gather important details, and identify their best traits. By the time you’re done, you’ll be able to collect all the details and craft a blog post outline that gives more value than all the other ten.

By developing longer content, you’re improving both your traffic retention, your backlinks, and your search engine rankings.

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The bottom line is… do your best to create amazing content that actually solves the problems and satisfies the needs of your specific target audience. Create average content and your results will also be average.

2. Segment your audience and create different landing pages

Smart content marketing is not performed randomly. Effective marketers are segmenting their audiences based on different needs, such as product needs, solution needs, and so on.

Segmentation is essential simply because some of your website visitors aren’t customers, yet some of them are.

Therefore, your content cannot be relevant to all your visitors because your visitors have different needs and are at different phases of the sales process. So, as an example, the content you develop to improve your brand’s awareness is basically wasted on people who have already purchased one of your products or services.

The easiest way to segment your audience is to develop specific buyer personas. Here’s how the profile of a buyer persona looks:

Depending on each buyer persona’s characteristics, problems, and needs, begin developing different landing pages that target relevant keywords.

Nuffield Health is one of the companies that leverage personalized landing pages for different buyer personas. They’ve managed to improve their revenues by 60%, simply by optimizing their landing pages with the proper keywords.

There are many landing page templates that can help you speed up the process, and many landing page creation services that might prove to be useful. Check some out and choose the one that fits your needs best.

3. Guest posting and networking

Guest posting is one of the most reliable ways to improve your brand’s awareness and blog traffic. First off, guest posting allows you to connect with niche authorities who already possess an established database of followers and customers.

For example, Entrepreneur.com is being read by millions of entrepreneurs. If you want to improve your digital marketing agency’s brand awareness, this popular platform can do the job for you. The only problem is… the bigger the platform the harder it is to get featured.

Second, effective guest posting generates direct traffic. Nevertheless, you need to target the right blogs that target a similar audience, you must share amazing content, and you’ll need to properly link back to your site so that the readers will feel tempted to click on your CTAs.

Third, guest posting provides you the opportunity to connect with other like-minded individuals and professionals. All sorts of fruitful relationships can arise, as you can share knowledge, links, and opportunities with your network group.

4. Forum marketing and Q&A marketing

Industry forums and Q&A platforms like Quora are goldmine content marketing channels. If leveraged properly, these sources can drive a lot of traffic back to your site.

Depending on your industry and target audience, you should identify the most relevant boards that people use to discuss various topics. For example, if you’re selling healthy animal products, identifying the most popular and active pet’s discussion forums. You can use Boardreader (forum search engine) or simply type “best animal/pet discussion forums” on Google.

Study those forums and make sure that your ideal customers are spending time there. The next step is to create a branded profile, which features your brand’s logo and name.

Forum marketing is about interacting and providing effective solutions to the people who need answers. You should engage in relevant discussions, provide relevant advice, and use your signature to share relevant links back to your landing pages.

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The more helpful you are, the more traffic and leads you’ll generate over time. Remember: a forum reply is indexed and will probably stay alive for as long as that forum will be active. That’s passive traffic juice in the long run!

It goes the same with Quora, Yahoo Answers, or any other Q&A platform that you may target. Find the relevant questions, provide the best answers, and reap the benefits.

5. Update, repurpose and link to old content

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Old content should never be forgotten, especially if it’s qualitative and evergreen. Instead, it should be updated, repurposed, and reminded of throughout your newest blog posts.

Updating your content means simply adding new information, new visual content, and new twists in order to make it more comprehensive. Updating content can often improve your search engine rankings, as crawlers detect changes and revisit the pages that have been modified.

Linking back to your old blog posts is another effective way to improve your site’s traffic and brand’s reputation. By adding internal links that solve different needs and problems, your audience will spend more time on your blog, getting familiar with your style, value proposition, and products.

Repurposing your content involves the modification of your content’s media type. You can turn text into videos, slides, audio, infographics, and the other way around. Once you’ve got multiple versions of the same information and value, share it through different content channels: YouTube, Slideshare, Pinterest, Mix, and so on.

6. Master one social network but be present on all others

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Out of 7.6 billion people alive on Earth, 3.03 billion are active social media users. If you think about it, almost half of the population is using social media for various reasons.

On average, people have 5.54 social media accounts, out of which one or two are favored and mostly used. Finally, 91% of today’s retail brands are active on 2 or more social networks.

What does this tell you?

To me, this means that social media is no longer a should but rather a must for every type of business, blog, or enterprise.

Content marketing and social media marketing are basically interconnected. One completes the other and the other way around. Social media is the perfect place to develop brand exposure, create meaningful relationships, and gather relevant leads that’ll eventually turn into buyers.

When it comes to promoting your content on social channels, you should identify the social network that’s most preferred by your target audience. Where do your buyer personas hang? What communication channels do they use? How do they spend their time on social media?

Quality over quantity is always better, so decide the social channel that you’ll focus on the most. It could be Instagram if you’re targeting young demographics, LinkedIn if you’re going for professionals, or Pinterest if you’re targeting artists and art lovers.

Of course, you shouldn’t limit your social presence to just one platform. Create your profiles on all the relevant ones but focus on understanding and mastering just one in the beginning.

7. Leverage professionals to get better results

Content marketing is a demanding process. If you want to stand out and overshadow your competitors, your content’s quality must always be great.

A good marketer, webmaster, or entrepreneur is not always a good writer or editor. In those instances, outsourcing professionals are the most effective solution. Besides the fact that you’re saving time and energy, your articles’ quality will be preserved and written in a consistent style.

Finding talented freelancers on platforms like Upwork or Freelancer.com is difficult, mostly because there are lots of average writers and so few talents to choose from. An unconventional yet effective approach is the hiring of academic writers who possess an advanced vocabulary and grammar control:

• Brill Assignment
• SuperiorPapers
• Assignment Writing Service Australia
• Assignment Geek Australia
• EssayWritingLand
• EduGeeksClub Service

Before you contact them, make sure you create the profile of the ideal writer. Mention experience, knowledge, and skills requirements, and let these services assign the perfect match.

8. Consider investing in paid ads

Paid advertising is the quickest, the most direct, yet the riskiest way to improve your content’s visibility. Right now, you have hundreds of paid advertising options to choose from, yet only some of them will be profitable.

Every social media network has its own advertising features and rules. For example, Facebook and Instagram offer advertising options and targeting based on demographics and interests, while Google PPC offers you the chance to target your audience based on keywords and search intent. Both are effective if used properly!

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There are also many different advertising networks you can choose from, each offering its particular features and benefits.

The key to improving your traffic through paid ads is a great understanding of your target audience, consistent A/B testing, and a lot of conversion rate optimization work!

9. Influencer marketing

Unfortunately for society but fortunately for us, marketers, most people are crowd followers. If an influential person believes or does something unconventional, this person can influence the perspective and future behavior of so many other people.

Statistics reveal that 30% of consumers are inclined to buy products recommended by non-celebrity bloggers (micro influencers).

Around 70% of millennials are influenced by their peer’s recommendations that concern purchasing decisions and 60% of today’s consumers have been influenced at least once by a blog review or a social media post.

Influencer marketing is extremely profitable right now, as employing the right industry authority can help you skyrocket your brand’s reach and reputation in a very short time.

For a better understanding, here’s a definitive guide to influencer marketing. This post should provide everything you need to know to get started immediately.

10. Encourage engagement on your own platform

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Many contemporary successful brands have chosen to close their social media pages. Perhaps, their decisions were justified, perhaps not. Why am I telling you this?

Simply put, social media networks aren’t the only platforms where you can engage with your fans. In fact, “gathering” your followers and getting them used to engage on your own blog, website, or platform is the best way to gather important data that’ll help you improve your users’ experience.

Also, if more and more people spend time engaging with your blog or with each other on your own platform, you’ll be able to turn these random visitors into email subscribers. From there on, you have full control over the communication with your prospects. Nurture your audience, pay attention to your email subscribers, and give them more reasons to spend time on your platform rather than on your social profiles.

Guest author: Tiffany Harper is a talented writer from New York, an extremely active woman, and a real leader. She began her career as a journalist and later proceeded it as an educational writer and editor. Now she works as an expert writer in Proessaywriting and EssayOnTime UK, mostly in the technology digital marketing area. Please do not hesitate to contact her on Twitter.

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