This Week in Content Marketing: Is Google’s Ad-Blocking Plan Good or Evil?

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders finding meaning in the absurdities of our lives. On the news front, we debate whether Google’s new ad-blocking plan is a heaven-sent digital experience or a play that’s hell-bent on keeping the company’s monopoly in place? We also discuss the craft brewing industry’s fury over Anheuser-Busch’s purchase of an indie community forum. Our rants and raves include authenticity and licensing revenue; then we close the show with an example of the week from McKinsey Quarterly.

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Show details

• (00:01): An advertising blast from the past: “Nothing else is Silly Putty”
• (01:00): Robert muses on this week’s theme: Finding meaning among the absurdities of life
• (05:50): Welcome to Episode 187: Recorded live on June 11, 2017 (Running time: 59:53)
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The PNR perspective on notable news and trends

• (11:00): Here’s what’s really going on with Google’s new ad blocker. (Source: The Intercept)
• (22:49): Anheuser-Busch’s content investment in RateBeer raises the ire of independent industry insiders. (Sources: BizJournals; BostInno)

Rants and raves

• (38:10): Robert’s rave No. 1: Marketing strategist Jack Trout wrote one of the most important business books in the last 50 years, in which he coined the phrase “brand positioning.” His work has meant a lot to Robert over the years, so upon Trout’s recent passing, we reflect on his insightful wisdom on this subject. (Source: AdAge)
• (41:35): Robert’s rave No. 2: Tying into the concept of branding, Robert also heaps high praise on a recent Content Marketing Institute blog post, written by Jonathan Crossfield, which speaks to the essential nature of authenticity. (Source: Content Marketing Institute)
• (44:06): Joe’s rave: If you are a fan of storytelling and creative design, the Cincinnati Science Museum’s new Star Wars costume exhibit is a must-see. But it’s the illustrated history of action-figure innovator Kenner’s role in merchandising the franchise that I found to be truly out of this world.

This Old Marketing example of the week

(51:40): McKinsey has long been renowned as a global leader when it comes to helping top executives stay at the cutting edge of business and economic trends. Upon a recent exploration of the company, Robert discovered that it has been producing its landmark publication, McKinsey Quarterly, since 1964. Featuring articles written by a pool of top management consultants, as well as other notable marketing experts, McKinsey Quarterly had earned a reputation as being somewhat elitist and esoteric; however, Robert has found that, over the last several years, the company is coming down from its ivory tower to provide more practical, pragmatic insights and advice, making it a This Old Marketing example that content marketers at any level can benefit from.

Image source

For a full list of PNR archives, go to the main This Old Marketing page.

Cover image by Joseph Kalinowski/Content Marketing Institute

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