Ethan Meikle's Blog: This Week in Content Marketing: Mary Meeker Dedicates Entire Slide to Content Marketing

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders what happens when we wait to pursue our passions. On the news front, we dissect Mary Meeker’s Annual Internet Trends report, which finally gives content marketing a seat at the table, and discuss Amazon, Netflix, and Google’s ravenous appetite for content opportunities. Our rants and raves include No Wasted Opportunities; then we close the show with an example of the week from Land Rover.

Download this week’s PNR: This Old Marketing podcast

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Show details

(00:01): An advertising blast from the past: “Transformers: More Than Meets the Eye”
(00:30): Robert muses on this week’s theme: What are you waiting for?
(05:25): Welcome to Episode 186: Recorded live on June 4, 2017 (Running time: 1:07:15)
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The PNR perspective on notable news and trends

(14:30): What’s surprising – and what isn’t – about the marketing landscape, as viewed through Mary Meeker’s 2017 Internet Trends Report. (Source: AdvertisingAge)
(31:40): Why Berkeley’s journalism program is preparing to feed streaming services’ ravenous appetite for content. (Source: NiemanLab)

Rants and raves

(47:25): Robert’s commentary: Though ad fraud rates are projected to be on the decline in the U.S., Robert wonders whether it’s due to better controls and protocols or simply that more ad dollars are pouring into platforms that offer a lower risk of fraud. (Source: MarketingWeek)
(53:48): Joe’s rave: I explain why I believe that when you make excuses, you are surrendering to failure, and advise marketers to focus on what they do have and can do, instead of what they don’t have or can’t do. (Source: No Opportunity Wasted)

This Old Marketing example of the week

(57:40): Land Rover: Robert’s wife had a content marketing “aha!” moment this week, upon receiving the latest copy of Land Rover’s bi-annual owner’s magazine, Onelife. As this case study explains, the print publication highlights the brand’s contributions to living an adventurous lifestyle through high-quality photography and well-written features that aren’t afraid to show a little road grime in the name of relating to their customers’ real-life experiences. Land Rover says the magazine represents its ideals of design leadership, outstanding engineering, and modern world capability. It’s also a stellar This Old Marketing example of how to build brand loyalty through content.

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